To mark the reopening of Zara Serrano, Zara Home commissioned Cordero Atelier to create an ephemeral floral installation for visitors together with the design of the press experience and opening breakfast.
An ephemeral flower shop conceived as a tribute to Madrid, alongside a breakfast inspired by the materials and atmospheres of the new interior.
Scope: Creative Direction, Botanical Scenography, Experience Design and Food & Beverage Design.
The floral installation was conceived as an interpretation of Madrid, establishing a dialogue between the local identity of the city and the materiality of the space. Each flower shop installation adapts to the context of its location, creating a specific narrative for every opening.
The press experience and breakfast took the interior design project by Elsa Urquijo and Zara Home’s vision of the domestic space as their starting point. Materials, colours, textures and atmospheres were translated into the table setting and the guest experience, extending the language of the interior beyond the architecture itself.
