To celebrate Parfois’ 30th anniversary and Christmas party, the brand commissioned Cordero Atelier to create Parfois Club, an experience conceived to transform an empty space into an ephemeral club built around music, celebration, and collective ritual.
Scope: Creative Direction, Production, Experience Design and Food & Beverage Design.
From club culture we draw the ritual of arrival, anticipation, music, and collective celebration.
The experience unfolds as a constant crescendo. Arrival, dinner, and music become part of the same sequence, with each moment anticipating the next. The dance floor remains hidden until the end of dinner, when the curtain falls and the band begins to play, transforming the space and marking the start of the celebration.
An entrance inspired by New York nightclubs, a giant anniversary cake, fireworks, and a dance floor revealed at the end of the night.
