For the launch of the Zara Origins Perfume Collection, Cordero Atelier developed the set design for the campaign, creating eight distinct worlds inspired by the material and olfactory identity of each fragrance.
Scope: Set Design.
Each fragrance begins with a material. Wood, stone, glass, metal, marble and ceramic become the starting point for the creation of a unique landscape.
The art direction translates the olfactory notes and the materiality of each bottle into spatial compositions where texture, colour, light and matter reflect the character of every perfume. Eight sets were conceived to express the identity of each fragrance through a visual and tactile language.
Each set becomes a physical interpretation of scent, transforming the intangible into a visual experience.
