Loewe
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Loewe
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Floral installation
Madrid
2024

For Loewe’s 2024 Christmas celebration at the Casa de Campo Convention Centre, Cordero Atelier developed the concept and botanical scenography of the floral installation, inspired by the poetic universe of Fuji Sushita.

Scope: Concept Development and Botanical Scenography.

The proposal emerges from the contrast between the existing architecture and nature.

Set against a space defined by concrete, cement and cold lighting, the installation introduces an organic landscape that brings delicacy, emotion and a subtle dreamlike quality. Moss, stone, vegetation and soft touches of colour transform the harshness of the environment through a composition rich in textures and natural materials.

The vegetal masses draw inspiration from forests, valleys and river landscapes. Layers of vegetation, stone and moss create a suspended topography that rises above the architecture, establishing a dialogue between nature and the built environment.

The careful and precise placement of each element recalls Japanese traditions and the poetic universe of Fuji Sushita