The brand commissioned Cordero Atelier to create a narrative about Spain that would go beyond the conventional. Rather than relying on familiar symbols, the project finds its identity in the processes that have shaped Mediterranean gastronomy and craftsmanship.
Olive mills, wine presses, curing methods, and traditional storage systems become the starting point for a series of sculptural spaces that reinterpret Spain’s material culture through a contemporary architectural language. The experience invites visitors on a journey through Spain’s landscapes, craftsmanship, and collective memory while preserving the authenticity of its flavors.
Scope: Creative direction, production, experience design, scenography design, floral installation design, textile design, lighting design, sound design, and food and beverage design.
The celebration unfolds as a contemporary journey through a series of productive landscapes. Each space takes its name from a traditional process: The Cellar, The Olive Mill, The Curing House, The Harvest, and The Saffron. Each installation abstracts the visual language of these industries without altering their culinary essence, allowing guests to recognize familiar flavors presented in unexpected ways.
The Cellar cools the Mediterranean earth.
The Olive Mill glows with golden reflections.
The Curing House speaks of time.
The Harvest celebrates abundance.
The Saffron evokes fire and aroma.
Inside the monastery, industrial references coexist with deeply domestic ones. Floral oilcloths, wicker baskets, clay, natural fibers, and handcrafted materials are integrated into the monumental architecture, while vegetation gradually reclaims the ruins. The resulting dialogue between the monumental and the everyday, between industry and craftsmanship, defines the identity of the project.
The soundscape follows the same evolution. The evening begins with atmospheric compositions inspired by industrial rhythms, organic textures, and the sounds of water, wind, and raw materials. Gradually, subtle references to flamenco emerge through guitars, handclaps, and vocals, carefully reinterpreted to evoke the emotional atmosphere of a Spanish summer without resorting to folklore.
