Experiencing spring from a microscopic point of view, within an ecosystem of stable and perfect conditions, a simulation of an idealized nature.
From this described imaginary, we extract the connective tissue of the project. The architecture itself allows spring to break into the event, blurring the boundary between interior and exterior.
The inner world has been germinated and pollinated, responding with grateful exuberance.
The guest will gather the fruits of this meticulous, detail-driven, minimalist, creative process, in constant flow and change. They will therefore be immersed in and become a participant in this microsystem, from which they will see their former world differently.
The experience changes the perception of things as you had seen them before.
Cordero Atelier is responsible for the creative direction, musical design, production, decoration, and floral art of this event for Hermès.
An event designed like a haiku.
“The absence of punctuation so that the trees that are not there allow the forest to be seen, in order not to distract, not to steal prominence from the concept to be conveyed, nor to place barriers before the viewer’s eyes, borders between one segment and another, not even with a capital letter at the beginning.
The appearance is that of a continuous river, flowing water, uninterrupted poetry….”
the butterfly flutters
as if in despair
in this world
a dew trembles
and the purple leaves
and a hummingbird
in the water
fears its reflection
the firefly
